WMCS is a prominent radio station with a predominant African-American listening audience.
Paul was born and raised in Milwaukee. He is defined in some people's minds with Waukesha County because of his long tenure there. And while that's true, he is also very familiar with the concerns and history of Milwaukee. He went to Pius high school, UW-Milwaukee, and Marquette University. His brother runs a theater in the city, etc. He has garnered very strong support in the Latino community in particular. A friend of ours called Paul a "blue-collar Republican" and that is really true. Paul is a self-made individual.